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Bikes are big business in Irvine

3/28/2016

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The business of bikes

By Irvine City News staff

Irvine is consistently rated as one of the best places to live for an active outdoor lifestyle, with much of that acclaim due to the opportunities for bicycle riding in the city. What is perhaps less well known is that a business segment that serves cyclists based here. It includes retail , design and manufacture, as well as nonprofits, clubs and other organizations dedicated to education, outreach and group rides. 

Design and Manufacture 

The U.S. headquarters for global brand Shimano is in Irvine. The manufacturer of bicycle parts and components has long been a supporter of bike trails in Irvine. 

Local entrepreneurs started SureStop after being inspired to make bicycle brakes safer and easier to use. Their solution was simple: one hand lever instead of two, which stops bikes faster and makes going over the handlebars (kids call it an “endo”) much less likely. The company expanded some four months ago to include a bike brand dedicated to kids, the Guardian Bicycle Company. Its mission is “to build the world’s safest kids bikes,” with the bonus that the design of the bikes is influenced by OC’s cool surf apparel industry. 

Felt Bicycles designs and manufactures a broad range of bikes, from beach cruisers and mountain bikes to racers seen in world-class events, such as the Olympics. The company also makes the orange bikes given away gratis to every new homeowner in the Great Park Neighborhoods. 

Retail and Repair 

ARB Cyclery • arbcyclery.com 

Bike Religion • bikereligion.com 

Irvine Bicycles • irvinebicycles.com 

Jax Bicycle Center • jaxbicycles.com 

Rock N’ Road Cyclery • rocknroadcyclery.net 

Trails End Cycling Center • trailsendcc.com 

Clubs and Organizations 

Bicycle Club of Irvine 
This recreational group’s membership spans all levels and ages, and includes weekend rides leaving Deerfield Community Park. bikeirvine.org 

Orange County Rebel Riders 
The group’s rides, which include different lengths and difficulties, start at Windrow Community Park. ocrebelriders.com 

Irvine Bicycle Trails Committee 
The group was an early advocate for Irvine’s bicycle trail infrastructure, backed bond issues and influenced the city and developers to support the grade separated trail system citizens enjoy today. Last year part of the Quail Hill Trail was renamed for Juanita Moe, a key leader of the committee’s efforts. 
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